A TARGETED RESPONSE FOR
EVERY BUSINESS NEED
We propose different levels of affiliation that offer services and opportunities to meet the needs of each entrepreneur. From the affiliation signed to take advantage of the economic benefits deriving from the framework agreements signed by our group with the main players in the sector, through a more solid commercial partnership, to the adoption of the VisionOttica national banner.
The different proposals allow the affiliate entrepreneur to maintain entrepreneurial autonomy while benefiting from a significant operational and dimensional synergy.
PRESENCE IN THE TERRITORY
A WIDESPREAD NETWORK
We dominate the national optician market thanks to a widespread network of owned and affiliated optician centres operating in both large cities and provinces. In recent years, the Group has grown both organically and through acquisitions. More and more affiliated entrepreneurs recognise the value of our services and benefit from the advantages of being part of our large family, with the result that we are ever closer to the visual needs of Italian families. All our affiliations are always chosen locally.
Become an affiliate entrepreneur
Choose the right partner to let your business grow.
OUR SERVICES
A COMPLETE SYSTEM FOR OPTICAL ENTREPRENEURS
An integrated sales system, business and professional support services, a branded product portfolio and continuous investment in training and the VisionOttica brand – these are the cornerstones on which we base our leadership and future strategies.
Discover our services
COMMERCIAL SYSTEM
Overview
This integrates and coordinates various commercial, administrative and logistical activities with the aim of improving the efficiency of the distribution chain, controlling and optimising costs, ensuring maximum profitability for the optical centre and improving sales performance.
Details
- Framework Agreements and Commercial Opportunities with major industry suppliers.
- Centralised Invoicing and Commercial Reports.
- Centralised Logistics System.
- Complete range of branded products for all product categories.
- Exclusive Brand Distribution Agreements.
- Centralised Assortment Planning and Virtual Assortment System.
- MYVG Community: integrated B2B communication and e-commerce platforms.
SUPPORTING YOUR BUSINESS
Overview
A range of services aimed at supporting affiliate entrepreneurs through cost optimisation and business growth.
Details
- Facilitated access to credit
- “ViAssicura” programme for insurance, professional liability, theft and fire.
- Location Search and Point of Sale Format Consultancy
- National Conventions
- Consultancy and Business Strategy
- CERT.O quality certification
- Collaboration with the Medical Area
MARKETING SERVICES
Overview
A structured, annual, multi-channel marketing plan, customised to the needs of each optical centre. Necessary to effectively distinguish and position the optical centre, support sales and acquire new customers.
Details
- Annual communication plans for the optical centre
- Local AND NATIONAL communication activities on traditional and digital media.
- Customised Campaigns.
- CRM system and Direct Marketing activities.
- Websites and Social Media Marketing activities.
- Events and Public Relations activities.
SUPPORTING YOUR PROFESSION
Overview
Training represents a fundamental tool for the development of our group through the qualification of internal human resources and affiliated companies, identified as a true distinctive value of the organisation.
The Vision Group Academy makes use of professionals and consultants linked to the world of business and the optical profession and integrates their knowledge with the practical experience of affiliates who are involved to endorse specific applications and successful experiences.
Details
- Technical-professional courses.
- Sales-marketing courses.
- Safety courses.
- Certification programmes for Quality, Medical Devices and Service.
- Roadshow.
- National conferences