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The group

About us

Network leader in optical distribution in Italy

We are one of the leading distribution networks for optical products in Italy, with headquarter in Milan.

Our group includes more than 200 directly owned optical centers under the VisionOttica and VistaSì brands, 300 VisionOttica branded affiliates, and over 2,200 independent partner opticians.

We act in close connection with the local cultures, developing a modern concept of proximity and proposing a trusted optician service, located in the neighbourhoods, close to the customers, as a reference point for all needs of protection, correction and visual wellbeing of individuals and families.

In constant dialogue with the entrepreneurial fabric of the cities where we are present, we bring together different local experiences, ensuring that, through the affiliation business model, optical centres can maintain their individuality, while adopting tested and effective models and best practices, thus ensuring high quality standards for customers and a reduction in business risk for affiliates.

The strength in numbers

… the value of ideas

900

Direct Employees

2

National Banners

VisionOttica and VistaSì

200

Owned Stores

300

Franchised Stores

2.200

Independent Partner Opticians

THE MANAGEMENT

THE MANAGEMENT

1 of 9

Marco Procacciante

CEO – CHIEF EXECUTIVE OFFICER

An optometrist, he trained in the family business that operates with three shops in the optical sector in Milan and its province. He founded a personal computer wholesale business and one of the first graphic design studios for advertising post-production in Milan. In 2000, he joined Consorzio Vision Service as managing director with the mandate to restructure it in terms of economics, organisation and market positioning. He then transformed the Consortium into a joint-stock company, defined the new banner concept with the opening of proprietary pilot centres, and steered the business model from that of a purchasing group to the affiliation system.

THE MANAGEMENT

2 of 9

Alessia Stella

CFO – CHIEF FINANCIAL OFFICER

Graduated in Business Administration from Università Cattolica del Sacro Cuore in Milan. She has gained significant experience in Finance and Auditing within leading companies in the retail, luxury goods manufacturing, and strategic consulting sectors. She joined Vision Group in June 2023 as Controlling Manager and took on the role of Chief Financial Officer in May 2025.

THE MANAGEMENT

3 of 9

Sergio Perris

HEAD OF M&A AND BUSINESS DEVELOPMENT

Optometrist, graduated in Biological Sciences, he deepened his skills in marketing and business management at SDA Bocconi. A lecturer in optometry at the Institute of Optometric Sciences and at the Bicocca University in Milan, he gained over 10 years' experience in the management of family optical shops. In 2001 he joined Vision Group, where he was in charge of affiliate training and Area Manager coordination, in 2005 he was Marketing Director, in 2010 Sales Director, in 2014 Sales Director and from 2021 Commercial Director. Since 2024, he has held the role of Head of M&A and Business Development.

THE MANAGEMENT

4 of 9

Luca Gaion

CHIEF INFORMATION OFFICER

Graduated in Law from the University of Milan. At the beginning of his working career, he was Business Developer in IT in the digital publishing sector. He has been a consultant and trainer on IT & Data Protection in several Italian companies (Gruppo Cimbali, FDM Document Dynamics, +39 challenge). He joined Vision Group as IT Project Manager in 2007 with the aim of computerising the company and implementing the new ERP system to support business processes.

THE MANAGEMENT

5 of 9

Stefania Morrone

FRANCHISING DIRECTOR

After obtaining her diplomas in Optics and then in Professional Optics at the Galileo Galilei Institute in Milan, she embarked on a professional career in the market-leading ophthalmic industry, with diversified experience in commercial, product and customer service management.
She thus matured a knowledge of the industry and optical professionals of over 30 years. She joined Vision Group in 2021, following Netcity commercial management.

THE MANAGEMENT

6 of 9

Valentina Rocco

Marketing & Omnichannel Strategy Director

Graduated in Business Economics at Bocconi University in Milan, she is a connoisseur and lover of the retail world and has consolidated many years of experience in marketing, sales and consulting, covering roles with increasing responsibility in different organisations (Rinascente-Auchan, Catalina Marketing, Brand Loyalty, Librerie Feltrinelli and Grandi Stazioni Retail) and maturing a deep knowledge of the tools available to face the challenges of both the off-line and on-line worlds.
 Valentina joined Vision Group in 2019 as Marketing Director, in 2024 she took on the role of Commercial and Marketing Director, and in 2025 became Marketing & Omnichannel Strategy Director.

THE MANAGEMENT

7 of 9

Gianluigi Spanu

PROCUREMENT MANAGER

He obtained the diploma of Contactologist Optician in 1985 at the IRSOO school in Vinci, near Florence, and then embarked on his professional growth within Italy's leading optical chain Salmoiraghi&Viganò, where he first held the position of Area Manager, then of Deputy Sales Manager and, at the end of the 1990s, Purchasing Manager.
In 2004, he joined Vision Group as Procurement Manager, in charge of industry relations and commercial agreements.

THE MANAGEMENT

8 of 9

Stefano Sandri

Chief Operating Officer

After a decade of experience in the industrial sector within the Coesia Group, where he perfected solid skills in Project Management and developed a love for innovation, Stefano Sandri followed his passion for Retail and in 2000 he entered the world of Optics, contributing to the creation of GrandVision Italy. Previously Sales Director and General Manager of Avanzi Holding, later Development Director and Business Unit Director of GrandVision Italy, as well as Country Director of Solaris Italy.

He joined Vision Group in the second half of 2022 as Direct Retail Director with the responsibility of managing, improving, and expanding the network of proprietary optical centers. In March 2025, he takes on the role of Chief Operating Officer, adding the cross-functional role of Operations to his position.

THE MANAGEMENT

9 of 9

Fabio Falappa

HUMAN RESOURCES DIRECTOR

Graduated in Economics and Business, business administration, at the University of Chieti "Gabriele d'Annunzio", Fabio Falappa has consolidated many years of experience in training, development, and human resources management. Passionate about the retail world due to the strategic centrality of people, he has held HR roles with increasing responsibilities at Marionnaud Parfumeries Italia and Rinascente - Upim division. He joined Vision Group in September 2022 as Human Resources Director.

Our history

A PATH
OF INNOVATION

Our story begins in 1989, with the birth of an initial movement of optometrists motivated by a common urge to come together, with the intention of adopting common strategies towards the market, collaborating with the medical profession and industry.
Since then, this initial nucleus of colleagues has grown steadily, resulting in evolutions and transformations that have introduced many business and professional innovations to the industry.

The combination of so many business experiences led to the development of innovative concepts and the implementation of a unique business model focused on the provision of services that meet the business and professional needs of optometrists.