Skip to content

Choose your language


Get access credentials and log into MyVision services.

Contact us
The group

About us

The biggest distribution network for Italian opticians.

Based in Milan, we are the biggest distribution network for Italian opticians. The group currently has 2.042 affiliated optical centers across Italy, run by over 1,644 business owners with different levels of affiliation, including VisionOttica, our national banner.
We manage also 19 optical centers directly owned by the company across the provinces of Milan, Brescia, Belluno, Bologna, Parma, Ferrara and Padova.

The strength in numbers

… the value of ideas

Vision Group is the biggest Italian network
of optical centers with


Optical centers across italy


Affiliated business owners


Directly owned centers


National banner

More than 300 POS





Share of the market in terms of POS

Within the Italian optical sector



1 of 6

Guido Belli

Chairman, Partner Arcadia SGR

Graduated in Mechanical Engineering at the Polytechnic of Milan and achieved an MBA at Bocconi University. After a few years in industry, appointed Senior Director and member of the Investments Committee of SO.PA.F, one of the pioneers of Private Equity investments in Italy. Subsequently a Founding Partner of Bridgepoint, one the biggest international Private Equity operators, with responsibility for investment activities in Italy for twelve years, and member of the Investments Committee and Operations Committee of Bridgepoint internationally. Founding Partner and Chairman of Arcadia SGR.


2 of 6

Marco Procacciante

CEO – Chief Executive Officer

Optometrist Optician trained in the family business, which managed three retail optician centers in Milan and the surrounding province. Founded a wholesale company of personal computer and one of the first graphics studios for advertising post-production in Milan. Joined Consorzio Vision Service as CEO in 2000, with the task of restructuring its finance, organization and market position. Subsequently transformed the Consortium into a joint-stock company, defined the new brand concept, opening fully-owned flagship stores, and changed the business model from a purchasing group to a franchising system.


3 of 6

Christian Tagliaferri

CFO – Chief Financial Officer

Graduated in Business Administration at the LIUC Carlo Cattaneo University in Castellanza and achieved an MBA at Bocconi University. Previously CFO at Essere e Benessere and Amadeus Italy and Corporate Controller of McDonald’s Italy. CFO of Vision Group since 2014.


4 of 6

Walter Benati

Retail Director

A retail sector expert, initially a salesman and then Sales Manager of Quaker Chiari & Forti, RJ Reynolds, becoming General Manager of Fruit of the Loom. Subsequently became CEO of four companies partly owned by institutional investors: Enervit, United Optical, with 21 Investimenti, Longoni Sport, with Bridgepoint, Bellora, with Riello Investimenti. CEO of Car Comauto, one of the biggest Italian car dealerships selling Audi Volkswagen and Bentley cars. Business Partner of Arcadia SGR since 2011. Business Supervisor of Vision Group since 2014.


5 of 6

Sergio Perris

Sales & Franchising Director

Optometrist Optician, a graduate in Biological Sciences, developed marketing and business administration skills at SDA Bocconi. Lecturer in optometry at the Institute of Optometric Sciences and Bicocca University of Milan, with 10 years of experience in managing the family's optician stores. Joined Vision Group in 2001, with responsibility for training affiliates and coordinating Area Managers. Appointed Marketing Manager in 2005 and Sales Manager in 2010. Sales and Franchising Manager since 2014.


6 of 6

Luca Gaion

IT Director

Graduated in Law at the University of Milan. Began his career as IT Business Developer in the digital publishing sector. IT & Data Protection consultant and trainer for many Italian companies (Gruppo Cimbali, FDM Document Dynamics, +39 challenge). Joined Vision Group as IT Project Manager in 2007 with the aim of computerizing the company and implementing the new ERP system to support Business processes.

Our history

A journey
of innovation

Our history began in 1989, with the birth of the first movement of optometrist opticians motivated by a common desire to work together and adopt common market strategies, collaborating with the medical sector and industry.
Since then, this first group of colleagues has grown steadily, leading to changes and transformations which have introduced many commercial and professional innovations to the sector.

The combination of so many entrepreneurial experiences has led to the development of innovative concepts and the creation of a unique business model focused on offering services that satisfy the business and professional requirements of optometrist opticians.