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The group

About us

ITALY’S LARGEST OPTICAL DISTRIBUTION NETWORK

We are the leading optical distribution network in Italy, in terms of direct and affiliate optical centres, with headquarter in Milan.

Our group has around 2,700 optical centers throughout Italy, of which 200 are directly owned, 300 in franchising and over 2,200 operate as a purchasing group, through a modern digital platform and a centralized logistics system.
We act in close connection with the local cultures, developing a modern concept of proximity and proposing a trusted optician service, located in the neighbourhoods, close to the customers, as a reference point for all needs of protection, correction and visual wellbeing of individuals and families.
In constant dialogue with the entrepreneurial fabric of the cities where we are present, we bring together different local experiences, ensuring that, through the affiliation business model, optical centres can maintain their individuality, while adopting tested and effective models and best practices, thus ensuring high quality standards for customers and a reduction in business risk for affiliates.

The strength in numbers

… the value of ideas

We are the largest network
of Optical Centres in Italy with

2.700

OPTICAL CENTRES THROUGHOUT ITALY

MORE THAN

2.000

AFFILIATE ENTREPRENEURS

200

OWNED CENTRES

2

THE NATIONAL BANNER

VisionOttica and VistaSi

More than

900

COLLABORATORS

23%

MARKET SHARE

of the optical business in Italy in terms of POS

THE MANAGEMENT

THE MANAGEMENT

1 of 9

Guido Belli

CHAIRMAN, PARTNER ARCADIA SGR

Graduated in Mechanical Engineering from Milan Polytechnic, he holds a Master’s Degree in Business Administration from Bocconi University. After several years working in industry, he became Senior Director and member of the Investment Committee of SO.PA.F., one of the pioneers of the Private Equity industry in Italy. He was then a Founding Partner of Bridgepoint, one of the largest international Private Equity operators, with responsibility for investment activity in Italy for twelve years, and a member of Bridgepoint's Investment and Operating Committee at international level. He is a Founding Partner and Chairman of Arcadia SGR.

THE MANAGEMENT

2 of 9

Marco Procacciante

CEO – CHIEF EXECUTIVE OFFICER

An optometrist, he trained in the family business that operates with three shops in the optical sector in Milan and its province. He founded a personal computer wholesale business and one of the first graphic design studios for advertising post-production in Milan. In 2000, he joined Consorzio Vision Service as managing director with the mandate to restructure it in terms of economics, organisation and market positioning. He then transformed the Consortium into a joint-stock company, defined the new banner concept with the opening of proprietary pilot centres, and steered the business model from that of a purchasing group to the affiliation system.

THE MANAGEMENT

3 of 9

Christian Tagliaferri

CFO – CHIEF FINANCIAL OFFICER

Graduated in Business Economics from the Carlo Cattaneo University - LIUC of Castellanza, he obtained a Master's degree in Business Administration from Bocconi University. He was CFO at Essere e Benessere and Amadeus Italy and Corporate Controller at McDonald's Italy. He has been with Vision Group since 2014 in the role of CFO.

THE MANAGEMENT

4 of 9

Walter Benati

NETWORK DEVELOPMENT & BUSINESS SUPERVISOR

An expert in the retail sector, he started as a salesman and then Sales Director at Quaker Chiari & Forti, RJ Reynolds, later becoming General Manager of Fruit of the Loom. He later served as Managing Director in four companies owned by institutional investors: Enervit, United Optical, with 21 Investimenti, Longoni Sport, with Bridgepoint, Bellora, with Riello Investimenti. He was CEO of Car Comauto, one of the largest Italian car dealerships with the Audi/Volkswagen/Bentley brands. Since 2011 he is in Arcadia Sgr as Business Partner. He has been with Vision Group since 2014 in the role of Business Supervisor.

THE MANAGEMENT

5 of 9

Sergio Perris

COMMERCIAL DIRECTOR

Optometrist, graduated in Biological Sciences, he deepened his skills in marketing and business management at SDA Bocconi. A lecturer in optometry at the Institute of Optometric Sciences and at the Bicocca University in Milan, he gained over 10 years' experience in the management of family optical shops. In 2001 he joined Vision Group, where he was in charge of affiliate training and Area Manager coordination, in 2005 he was Marketing Director, in 2010 Sales Director, in 2014 Sales Director and from 2021 Commercial Director

THE MANAGEMENT

6 of 9

Luca Gaion

I.T. AND QUALITY DIRECTOR

Graduated in Law from the University of Milan. At the beginning of his working career, he was Business Developer in IT in the digital publishing sector. He has been a consultant and trainer on IT & Data Protection in several Italian companies (Gruppo Cimbali, FDM Document Dynamics, +39 challenge). He joined Vision Group as IT Project Manager in 2007 with the aim of computerising the company and implementing the new ERP system to support business processes.

THE MANAGEMENT

7 of 9

STEFANIA MORRONE

AFFILIATION DIRECTOR

After obtaining her diplomas in Optics and then in Professional Optics at the Galileo Galilei Institute in Milan, she embarked on a professional career in the market-leading ophthalmic industry, with diversified experience in commercial, product and customer service management.
She thus matured a knowledge of the industry and optical professionals of over 30 years. She joined Vision Group in 2021, following Netcity commercial management.

THE MANAGEMENT

8 of 9

VALENTINA ROCCO

MARKETING DIRECTOR

Graduated in Business Economics at Bocconi University in Milan, she is a connoisseur and lover of the retail world and has consolidated many years of experience in marketing, sales and consulting, covering roles with increasing responsibility in different organisations (Rinascente-Auchan, Catalina Marketing, Brand Loyalty, Librerie Feltrinelli and Grandi Stazioni Retail) and maturing a deep knowledge of the tools available to face the challenges of both the off-line and on-line worlds.
 She has been with Vision Group since 2019 in the role of Marketing Director.

THE MANAGEMENT

9 of 9

GIANLUIGI SPANU

PROCUREMENT MANAGER

He obtained the diploma of Contactologist Optician in 1985 at the IRSOO school in Vinci, near Florence, and then embarked on his professional growth within Italy's leading optical chain Salmoiraghi&Viganò, where he first held the position of Area Manager, then of Deputy Sales Manager and, at the end of the 1990s, Purchasing Manager.
In 2004, he joined Vision Group as Procurement Manager, in charge of industry relations and commercial agreements.

Our history

A PATH
OF INNOVATION

Our story begins in 1989, with the birth of an initial movement of optometrists motivated by a common urge to come together, with the intention of adopting common strategies towards the market, collaborating with the medical profession and industry.
Since then, this initial nucleus of colleagues has grown steadily, resulting in evolutions and transformations that have introduced many business and professional innovations to the industry.

The combination of so many business experiences led to the development of innovative concepts and the implementation of a unique business model focused on the provision of services that meet the business and professional needs of optometrists.