Network leader in optical distribution in Italy
We are one of the leading distribution networks for optical products in Italy, with headquarter in Milan.
Our group includes more than 200 directly owned optical centers under the VisionOttica and VistaSì brands, 300 VisionOttica branded affiliates, and over 2,200 independent partner opticians.
We act in close connection with the local cultures, developing a modern concept of proximity and proposing a trusted optician service, located in the neighbourhoods, close to the customers, as a reference point for all needs of protection, correction and visual wellbeing of individuals and families.
In constant dialogue with the entrepreneurial fabric of the cities where we are present, we bring together different local experiences, ensuring that, through the affiliation business model, optical centres can maintain their individuality, while adopting tested and effective models and best practices, thus ensuring high quality standards for customers and a reduction in business risk for affiliates.
The strength in numbers
… the value of ideas
900
Direct Employees
2
National Banners
VisionOttica and VistaSì
200
Owned Stores
300
Franchised Stores
2.200
Independent Partner Opticians
THE MANAGEMENT
Our history
A PATH
OF INNOVATION
Our story begins in 1989, with the birth of an initial movement of optometrists motivated by a common urge to come together, with the intention of adopting common strategies towards the market, collaborating with the medical profession and industry.
Since then, this initial nucleus of colleagues has grown steadily, resulting in evolutions and transformations that have introduced many business and professional innovations to the industry.
The combination of so many business experiences led to the development of innovative concepts and the implementation of a unique business model focused on the provision of services that meet the business and professional needs of optometrists.
1989
2003
2006
2007
2008
2011
2012
2013
2014
2015
2018
2021
2022
2023
2024
Management Buyout with support from ICG.

