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Your
vision is
our mission

Network leader
in optical distribution
in Italy

A model
of excellence
with a europe-wide approach

The strength
in numbers

… the value of ideas

200

Owned stores

300

Franchised stores

2.200

Independent partner opticians

About us

NETWORK LEADER IN OPTICAL DISTRIBUTION IN ITALY

We are one of the leading distribution networks for optical products in Italy, with headquarter in Milan.
Our group includes more than 200 directly owned optical centers under the VisionOttica and VistaSì brands, 300 VisionOttica branded affiliates, and over 2,200 independent partner opticians.

We act in close connection with the local cultures, developing a modern concept of proximity and proposing a trusted optician service, located in the neighbourhoods, close to the customers, as a reference point for all needs of protection, correction and visual wellbeing of individuals and families.

In constant dialogue with the entrepreneurial fabric of the cities where we are present, we bring together different local experiences, ensuring that, through the affiliation business model, optical centres can maintain their individuality, while adopting tested and effective models and best practices, thus ensuring high quality standards for customers and a reduction in business risk for affiliates.

OUR SERVICES

A COMPLETE SYSTEM FOR OPTICAL ENTREPRENEURS

We use an organisational system and a European vision to systematically offer our affiliate optician entrepreneurs new services with high added value, and a widespread presence throughout the country.

An integrated sales system, business and professional support services, a branded product portfolio and continuous investment in training and the VisionOttica brand – these are the cornerstones on which we base our leadership and future strategies.

Commercial system

A range of tools and benefits available to the affiliate depending on the level subscribed.

SUPPORTING YOUR BUSINESS

A range of services aimed at supporting affiliates through cost optimisation and business growth.

SUPPORTING YOUR PROFESSION

A fundamental tool for the development of the group through the qualification of internal human resources and affiliate enterprises.

MARKETING SERVICES

A range of marketing and communication tools to support the business.

THE NATIONAL BANNER

VisionOttica

The only glocal banner in the sector, combining the professionalism and proximity of trusted opticians with the strength of a nationally recognised and appreciated brand. The trusted opticians of Italian families, with a widespread presence throughout the territory, able to listen to and follow customers with attention and dedication during all stages of the purchasing process, offering innovative services and quality products to fully guarantee visual wellbeing.
For us, building a relationship of trust with customers is central; thanks to the uniformity guaranteed by the VisionOttica banner, we are able to offer a controlled and certified quality service throughout Italy.

OUR PRODUCTS

A COMPLETE PORTFOLIO OF PRODUCTS FOR BUSINESS GROWTH

House & Exclusive Brands exclusively for affiliated and owned centres.

Affiliation

A TARGETED RESPONSE FOR EVERY BUSINESS NEED

With an extremely extensive and widespread presence throughout the country, we propose different levels of affiliation that offer services and opportunities directly proportional to the level of integration decided by the optical entrepreneur according to his or her needs.

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