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Your
vision is
our mission

We are the largest
distribution network
in the optical business in italy

A model
of excellence
with a europe-wide approach

The strength
in numbers

… the value of ideas

2.700

OPTICAL CENTRES

MORE THAN

2.000

AFFILIATE ENTERPRENEURS

23%

MARKET SHARE

About us

ITALY’S LARGEST OPTICAL DISTRIBUTION NETWORK

We are the largest optical distribution network in Italy, in terms of direct and affiliate optical centres, with headquarter in Milan.
Our group includes 2,700 optical centres throughout Italy, 200 of which are directly owned, 300 affiliates, and over 2,200 operating in group purchasing through a modern digital platform and a centralised logistics system.
We act in close connection with the local cultures, developing a modern concept of proximity and proposing a trusted optician service, located in the neighbourhoods, close to the customers, as a reference point for all needs of protection, correction and visual wellbeing of individuals and families.
In constant dialogue with the entrepreneurial fabric of the cities where we are present, we bring together different local experiences, ensuring that, through the affiliation business model, optical centres can maintain their individuality, while adopting tested and effective models and best practices, thus ensuring high quality standards for customers and a reduction in business risk for affiliates.

OUR SERVICES

A COMPLETE SYSTEM FOR OPTICAL ENTREPRENEURS

We use an organisational system and a European vision to systematically offer our affiliate optician entrepreneurs new services with high added value, and a widespread presence throughout the country.

An integrated sales system, business and professional support services, a branded product portfolio and continuous investment in training and the VisionOttica brand – these are the cornerstones on which we base our leadership and future strategies.

Commercial system

A range of tools and benefits available to the affiliate depending on the level subscribed.

SUPPORTING YOUR BUSINESS

A range of services aimed at supporting affiliates through cost optimisation and business growth.

SUPPORTING YOUR PROFESSION

A fundamental tool for the development of the group through the qualification of internal human resources and affiliate enterprises.

MARKETING SERVICES

A range of marketing and communication tools to support the business.

THE NATIONAL BANNER

VisionOttica

The only glocal banner in the sector, combining the professionalism and proximity of trusted opticians with the strength of a nationally recognised and appreciated brand. The trusted opticians of Italian families, with a widespread presence throughout the territory, able to listen to and follow customers with attention and dedication during all stages of the purchasing process, offering innovative services and quality products to fully guarantee visual wellbeing.
For us, building a relationship of trust with customers is central; thanks to the uniformity guaranteed by the VisionOttica banner, we are able to offer a controlled and certified quality service throughout Italy.

OUR PRODUCTS

A COMPLETE PORTFOLIO OF PRODUCTS FOR BUSINESS GROWTH

House & Exclusive Brands exclusively for affiliated and owned centres.

Affiliation

A TARGETED RESPONSE FOR EVERY BUSINESS NEED

With an extremely extensive and widespread presence throughout the country, we propose different levels of affiliation that offer services and opportunities directly proportional to the level of integration decided by the optical entrepreneur according to his or her needs.

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