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A complete system for independent opticians

An integrated sales system, support for your business and profession, a complete portfolio of branded products and ongoing investments in communicating the VisionOttica brand are the cornerstones of our leadership and strategies for the coming years.

Discover our services

Commercial System
Business Support
Marketing Services
Professional Support

Commercial System


Integrates and coordinates different commercial, administration and logistics activities to improve the efficiency of the distribution chain, monitor and optimize costs, ensuring maximum profitability for the optical center and improved sales performance.


  • Framework Agreements and Commercial Opportunities with the main industry players.
  • Centralized Billing and Commercial Reports.
  • Centralized Logistics System.
  • Private Label, House Brand and Exclusive Brands.
  • Agreements for the Brand distribution with exclusive rights.
  • Centralized Planning of Product Ranges and Virtual Product Range System.
  • MYVG Community: integrated B2B communication and e-commerce platforms.

Business Support


A range of services aimed at supporting affiliates by optimizing costs and growing their businesses.


  • “ViAssicura” Professional Liability, Theft and Fire Insurance Program.
  • Geomarketing, Location Search and POS Format Consultancy.
  • National Agreements.
  • Business Consultancy and Strategy.
  • Accounting and Payroll Management.
  • CERT.O quality certification

Marketing Services


Marketing and communication tools to ensure the distinctiveness and effectiveness of the optical center, support sales and gain new customers.


  • Annual Communication Plans for the POS.
  • Local Communication Activity on traditional and digital media.
  • Personalized Campaigns.
  • CRM System and Direct Marketing activities.
  • Digital Signage.
  • Websites and Social Media Marketing activities.
  • PR events and activities.

Professional Support


Training is a fundamental tool for developing our group by qualifying our internal human resources and those of our affiliated businesses, who are the truly distinctive value of the organization.
The Vision Group Academy relies on professionals and consultants from the optics business and profession and integrates their knowledge with the practical experience of affiliates who are brought in to illustrate specific applications and successful experiences.


  • Professional and technical training courses.
  • Sales and marketing courses.
  • Safety courses.
  • Quality certified programs, medical devices and services.
  • Roadshow.
  • National conventions.