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The only glocal banner in the sector, combining the professionalism and proximity of trusted opticians with the strength of a nationally recognised and appreciated brand. The trusted opticians of Italian families, with a widespread presence throughout the territory, able to listen to and follow customers with attention and dedication during all stages of the purchasing process, offering innovative services and quality products to fully guarantee visual wellbeing.



The banner has a strong identity that adapts to and respects the needs of the different local realities in the area by uniting the national brand with the pre-existing name of the optical centre or its entrepreneur, as a guarantee of continuity in professionalism, service and customer relations.
In VisionOttica centres the consumer always finds the trusted family optician.



SOS – Safe glasses service – is VisionOttica after-sales service that communicates to customers the brand values and the professionalism of its optical centers.
The certified opportunities and guaranteed services of SOS – which is available in all VisionOttica optical stores – represents the sign’s promise to consumers, guaranteeing high standard quality at all stages of the proposal.


An annual communication plan, promotions and events. Product and service campaigns are conveyed in store and on all national and local channels, both traditional (TV, press, radio, billboards) and digital (web, social). With the support of a team of communication professionals, VisionOttica centres can also propose customised initiatives responding to their customers’ needs at local level.


A range of branded and brand-exclusive products completes the Banner’s offer, enabling it to meet the needs of all customers and guaranteeing affiliate entrepreneurs a fair margin.


Coordinated image

Institutional communication materials consistent with the national image and positioning guarantee the complete recognisability of VisionOttica centres throughout the territory. Our team of experts is on hand to support the affiliate entrepreneur adopting the banner during all phases of setting up or modernising its optical centre in accordance with its special features and strengths.

VisionOttica CRM System

An exclusive and evolved centralised CRM System allows you to stay in touch with your customers over time by communicating national and local campaigns and initiatives via text messages, e-mails and letters, encouraging repurchases and always putting the customer at the centre of your strategy.

VisionOttica CRM System

UNI EN ISO 9001 – 13485 – Certified Customer Service – CERT.O

The professionalism and excellence of the services and products we offer are a daily commitment that has been recognised and certified. VisionOttica is the first banner in Europe to receive service quality certification from CSI S.p.A., an authoritative Certification and Behavioural Analysis body. The conformity of the service is assessed against a specific protocol defined and customised for our banner, which also reinforces the two other quality certifications, ISO 13485:2016 and ISO 9001:2015 for medical devices, already obtained in the past.
VisionOttica also adheres to CERT.O, the first quality certification open to all independent optical centres, which allows our many customers to recognise the value of the professionalism of VisionOttica centres by guaranteeing high quality products and services.


Exclusive agreements with the most important suppliers, but also with well-known and influential partners outside the industry, allow us to propose and realise multiple co-marketing initiatives on different brands and product categories throughout the year.


The institutional website presents the world of VisionOttica, its values and mission, initiatives and current promotions. It also allows users to easily try on a selection of available frames thanks to a sophisticated augmented reality system, and enables them to find their nearest optical centre via an efficient store locator.

Social Media

VisionOttica is present on Facebook and Instagram, allowing all customers to stay up-to-date, in a simple and immediate way, on products, services, current campaigns and curiosities.

I centri ottici


The layout of Vision Ottica centres reflects the banner’s glocal positioning: professionalism, service and a wide assortment, in a shop context that enhances the history of each individual optical centre and its entrepreneur. A team of experts is at the disposal of the affiliate entrepreneur wishing to enter the VisionOttica way to renovate the spaces with the aim of communicating the banner’s positioning and enhancing the professionalism and completeness of the offer thanks to the strategic positioning of educational content on products and in the test areas.



Having joined the group in March 2022, VistaSì is the Italian optical chain offering quality at the best price. The network has more than 100 centres throughout Italy and is made up of two commercial formats: traditional shops located in town centres or shopping centres and corners inside hypermarkets of the main large-scale retail chains. VistaSì offers a selected assortment of prescription frames, ophthalmic lenses, sunglasses, contact lenses and solutions, characterised by quality, style and affordability. Fast and professional service complete the offer.



Audiovision is the new and exclusive service we have developed that allows the consumer to find, in the same optical centre, a complete and satisfying sensory wellbeing proposal with the possibility of visual and hearing prevention, in a simple, reliable and professional way, thanks to the profitable collaboration between optometrists and hearing aid specialists.

Audiovision, enhances the offer and assistance of the optical centre, expanding its professionalism and strengthening its role as a wellness specialist, through services (hearing checks, hearing tests and hearing counselling) and the direct sale of high-quality, innovative and comfortable hearing amplifiers and accessories that help maintain a high standard of living.

Hearing solutions.

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