The strength
in numbers
… the value of ideas
2.700
OPTICAL CENTRES
MORE THAN
2.000
AFFILIATE ENTERPRENEURS
23%
MARKET SHARE
About us
ITALY’S LARGEST OPTICAL DISTRIBUTION NETWORK
We are the leading optical distribution network in Italy, in terms of direct and affiliate optical centres, with headquarter in Milan.
Our group has around 2,700 optical centers throughout Italy, of which 200 are directly owned, 300 in franchising and over 2,200 operate as a purchasing group, through a modern digital platform and a centralized logistics system.
We act in close connection with the local cultures, developing a modern concept of proximity and proposing a trusted optician service, located in the neighbourhoods, close to the customers, as a reference point for all needs of protection, correction and visual wellbeing of individuals and families.
In constant dialogue with the entrepreneurial fabric of the cities where we are present, we bring together different local experiences, ensuring that, through the affiliation business model, optical centres can maintain their individuality, while adopting tested and effective models and best practices, thus ensuring high quality standards for customers and a reduction in business risk for affiliates.
OUR SERVICES
A COMPLETE SYSTEM FOR OPTICAL ENTREPRENEURS
We use an organisational system and a European vision to systematically offer our affiliate optician entrepreneurs new services with high added value, and a widespread presence throughout the country.
An integrated sales system, business and professional support services, a branded product portfolio and continuous investment in training and the VisionOttica brand – these are the cornerstones on which we base our leadership and future strategies.
Commercial system
A range of tools and benefits available to the affiliate depending on the level subscribed.
SUPPORTING YOUR BUSINESS
A range of services aimed at supporting affiliates through cost optimisation and business growth.
SUPPORTING YOUR PROFESSION
A fundamental tool for the development of the group through the qualification of internal human resources and affiliate enterprises.
MARKETING SERVICES
A range of marketing and communication tools to support the business.
THE NATIONAL BANNER
VisionOttica
The only glocal banner in the sector, combining the professionalism and proximity of trusted opticians with the strength of a nationally recognised and appreciated brand. The trusted opticians of Italian families, with a widespread presence throughout the territory, able to listen to and follow customers with attention and dedication during all stages of the purchasing process, offering innovative services and quality products to fully guarantee visual wellbeing.
For us, building a relationship of trust with customers is central; thanks to the uniformity guaranteed by the VisionOttica banner, we are able to offer a controlled and certified quality service throughout Italy.
OUR PRODUCTS
A COMPLETE PORTFOLIO OF PRODUCTS FOR BUSINESS GROWTH
House & Exclusive Brands exclusively for affiliated and owned centres.
Affiliation
A TARGETED RESPONSE FOR EVERY BUSINESS NEED
With an extremely extensive and widespread presence throughout the country, we propose different levels of affiliation that offer services and opportunities directly proportional to the level of integration decided by the optical entrepreneur according to his or her needs.
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