Located in the Terra delle Gravine, the Apulian protected area stretching into the Murge, the banner has two outlets, in Palagianello and Mottola, in the province of Taranto, which have recently switched to the Vision Group’s glocal banner.
The first optical centre in Palagianello was opened some fourteen years ago, while the second in Mottola, some eight kilometres away, ten years ago, both of which have always been affiliated with Vision Group. During the pandemic, the decision was made to take a quantum leap, explains Mariangela Capone: «We already knew the dynamics of the group and chose to grow alongside an important banner with the possibility of being closely followed both in terms of marketing aspects, by joining the campaigns, and social media ones. The objective is always to put the customer at the centre, offering him the utmost professionalism, also through our advanced contact lens and audiology services».
Both shops have recently become VisionOttica Capone. The one in Palagianello is in the heart of the town, located in the Terra delle Gravine, while the Mottola shop is medium-sized, located in a busy area on the main thoroughfare leading into town.
Vanessa Capone, Mariangela’s sister, adds, «Optics is our passion: we have to offer our customers the best every day, which is why we don’t limit ourselves to the sale, but also offer our support afterwards, an aspect we are particularly keen on, in fact,» concludes the professional, «we make ourselves available through social media, through our WhatsApp services and with after-sales assistance and the VisionOttica SOS-Servizio Occhiali Sicuri guarantee booklet».